Certification in Supplier Diversity Practice Exam 2025 - Free Practice Questions and Study Guide

The phrase 'tie between goals and plans' refers to the intrinsic relationship that exists between the objectives an organization aims to achieve and the strategies created to reach those objectives. When we say that plans are created to achieve the goals established by the organization, it emphasizes that these plans are not arbitrary; rather, they are designed with the specific intent of meeting the established goals.

In this context, goals provide direction and purpose, guiding the planning process. For example, if an organization sets a goal to increase market share by a certain percentage, the plans developed will focus on marketing strategies, resource allocation, and operational changes aimed at achieving that specific target. This alignment ensures that all efforts are cohesive and strategically directed towards common objectives, which is crucial for the successful implementation of any business strategy.