Certification in Supplier Diversity Practice Exam 2025 - Free Practice Questions and Study Guide

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What is one of the purposes of a budget in a communication plan?

To reduce the number of stakeholders

To assess presentation effectiveness

To allocate resources effectively

One of the primary purposes of a budget in a communication plan is to allocate resources effectively. A well-structured budget helps ensure that financial resources are distributed according to the priorities of the communication strategy, allowing for optimal use of funds. By detailing how much money is available and how it will be spent across various communication activities, the budget plays a crucial role in achieving the overall goals of the plan. Proper allocation aids in enhancing the reach and impact of communication efforts, ensuring that resources are directed towards the most effective channels and methods. This careful distribution is vital for maximizing the effectiveness of the communication initiatives within the constraints of the available budget.

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To define communication objectives

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